Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print.  The reasons have to do with the way our brains are wired. The human brain processes information on a physical, tangible page differently than on a digital page. It’s why print is loved by all age groups, from Gen Zs to Baby Boomers—it’s...

When we consider personalized print marketing, we consider simple variables like age, profession, and location. Those are pretty good markers for a general campaign, but if you’re looking for results in any specialty campaign, you’ll want a richer data set. Before purchasing third-party data, however, take a deeper look in-house. You may have more data than you think.  Let’s look at some of the often underutilized data types.   Transactional Data   This data typically includes purchase...

What does a successful marketing campaign look like? Sometimes, it’s stunning imagery. Other times, it’s the application of a specific technique. Most of the time, though, it’s more holistic than that. Here are four components very common to marketing campaigns that we have seen achieve results. Let us know if you're curious about the specifics of these and don't forget to request your quote via email at iliff@printpointe.com ! 1. An innovative strategy that breaks away from the traditional...