What Does a Winning Appeal Campaign Look Like?

What does a successful marketing campaign look like? Sometimes, it’s stunning imagery. Other times, it’s the application of a specific technique. Most of the time, though, it’s more holistic than that. Here are four components very common to marketing campaigns that we have seen achieve results. Let us know if you're curious about the specifics of these and don't forget to request your quote via email at iliff@printpointe.com!

1. An innovative strategy that breaks away from the traditional marketing approach. Something that will almost always get one form of response or another is taking well-established direct mail ideas and tweaking them to stand out just a bit more. Adding that extra fold, that bit of lamination, or an interesting size and shape will help you stay in potential donors’ memories much longer! 

2. Captivating content that engages readers and leaves a lasting impression. A headline you can’t stop thinking about or an image you can’t get out of your mind are keys to this idea. For example, one award-winning book cover, Lyrics for Rock Stars, features a picture of a guitar spread out like a highway leading toward a city skyline. It tells a powerful story without a single word. 

3. Knowing your audience. Award-winning marketers know their audiences. Award winners know precisely who their audiences are and how they behave—and why. An image that captivates and enthralls one audience may not captivate another. A combination of marketing channels that breaks through for one demographic may be ignored by another. Truly and profoundly knowing your audience requires more than demographics. It requires behavioral and psychographic data, as well. 

4. Tracking and measuring goals and results. Award winners carefully track and monitor their results. That’s how they know what works! When you see what works, you can build on what’s effective and ditch what isn’t. This gives you the freedom to innovate and maximize your profits . . . and maybe even win an award or two along the way. 

Need help designing a marketing campaign worthy of attention that gets results? Let us help!