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When we consider personalized print marketing, we consider simple variables like age, profession, and location. Those are pretty good markers for a general campaign, but if you’re looking for results in any specialty campaign, you’ll want a richer data set. Before purchasing third-party data, however, take a deeper look in-house. You may have more data than you think.  Let’s look at some of the often underutilized data types.   Transactional Data   This data typically include

What does a successful marketing campaign look like? Sometimes, it’s stunning imagery. Other times, it’s the application of a specific technique. Most of the time, though, it’s more holistic than that. Here are four components very common to marketing campaigns that we have seen achieve results. Let us know if you're curious about the specifics of these and don't forget to request your quote via email at iliff@printpointe.com ! 1. An innovative strategy that breaks away from

1. Purchase a New List One of the most straightforward ways to update your mailing list is to purchase a new one from a reputable...

Fundraisers know how important data is to direct mail success. Demographics like age, household income, and history can all help craft a...

Targeting is the foundation of any highly effective marketing campaign. However, there are myriad strategies you can use to focus your...

As a nonprofit, you know the importance of personalized direct mail. Most likely, you are already personalizing your mailers by the...

What is a sales funnel? How do you draw a customer into it using direct mail? The sales funnel is the journey prospective clients,...

What’s one of the keys to creating great direct mail copy? Keeping it concise!  Over the years, the amount of copy used in direct mail...